Blending Library Assets with Customization to Deliver Safety Animation for a Global FMCG Brand 

Published on 25 November, 2025

Blending Library Assets with Customization to Deliver Safety Animation for a Global FMCG Brand

1. The Premise

Godrej Consumer Products Ltd. (GCPL), a global leader in the consumer goods industry, emphasizes strong EHS standards across its facilities in India and abroad. With operations ranging from manufacturing to distribution, the company identified a need for a standardized, yet adaptable safety induction video that could be used at various units while reflecting core GCPL safety protocols.

To achieve this, GCPL partnered with CORE EHS to develop a 20–22 minute animated safety induction film that balanced general best practices with specific organizational customizations.

2. The Challenges

GCPL faced several training delivery issues common to large-scale FMCG companies:

• Existing safety training methods were fragmented across facilities.
• There was no unified visual induction asset that could be deployed across all operational sites.
• Trainers often needed to deliver repetitive briefings, consuming time and creating inconsistency in messaging.
• Internal surveys revealed that approximately 43% of new employees did not retain key safety points from generic verbal inductions.

The company needed a centralized induction animation that was engaging, repeatable, brand-aligned, and deliverable in both English and Hindi.

3. The Solution

CORE EHS proposed a hybrid approach, leveraging its existing 3D animation library while incorporating tailored scenes and scripting to match GCPL’s facility standards and corporate tone.

Key Components:

• A 20–22 minute animated induction video, combining generalized visuals from the ASK-EHS library with specific customizations for GCPL.
• Language flexibility with voiceover options in English and Hindi, ensuring accessibility for a pan-India workforce.
• Scripting aligned with GCPL’s internal policies and safety communication practices.
• Professional editing, sequencing, and voice integration for a ready-to-use .mp4 delivery.

The project was executed under a purchase order valued at ₹6,00,000 + 18% GST, bringing the total gross value to ₹7,08,000. Delivery was completed within the stipulated 30-day timeline.

4. Resulting Benefits

The new safety animation has significantly improved onboarding consistency and efficiency at GCPL sites:

• Visitor and contractor induction time reduced by 44%, as the video now serves as a one-stop tool for safety orientation.
• Information retention improved by over 50%, as observed in follow-up quizzes and audits.
• Trainer hours reduced by 38%, freeing EHS staff for other operational tasks.
• GCPL’s internal audit team marked the new animation as a model best practice, recommending its rollout across multiple locations.
• Feedback from new hires reported a satisfaction score of 4.7 out of 5 on clarity and usefulness of the content.

This project showcases how combining pre-built animation assets with site-specific customization can result in cost-effective, scalable safety communication for large industrial brands.

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