Customized 3D Safety Animation for ITC Limited – AMLF Unit, Kapurthala 

Published on 25 November, 2025

Customized 3D Safety Animation for ITC Limited – AMLF Unit, Kapurthala

1. The Premise

ITC Limited, one of India’s foremost private sector companies with diverse business interests including FMCG, packaging, and paperboards, operates state-of-the-art manufacturing facilities across the country. At its AMLF (Agri-Machinery Logistics & Food) unit in Kapurthala, ITC required a tailored 3D animated safety video to drive awareness on site-specific hazards and promote consistent safety behavior.

Given the technical nature of operations and multilingual workforce, ITC partnered with CORE EHS to create a customized animated training film, with additional voiceover integration to cater to their regional audience.

2. The Challenges

• The safety training team faced issues with information retention and engagement, especially among contract workers with limited formal education.
• Manual induction presentations resulted in up to 38% deviation in the delivery of core EHS messages across different shifts.
• ITC required an animated film that would align with both corporate EHS branding and local workforce understanding.
• There was a demand for an additional voiceover module, to make the content accessible across linguistic groups working within the AMLF unit.

3. The Solution

CORE EHS executed the project under PO #4200232975, dated 15.09.2021, with a total value of ₹2,30,640 (₹1,82,400 for the video + ₹48,240 for the additional voiceover).

Deliverables Included:

• A customized 3D animated safety video, reflecting real hazards, PPE requirements, and operational safety norms specific to the Kapurthala unit.
• Professional voiceover scripting and recording, integrated into both the primary and additional language versions.
• Full rendering in HD .mp4 format, compatible with ITC’s internal safety systems and training centers.
• Visuals based on photographic inputs, SOP documents, and layout references provided by ITC’s local EHS team.

The project followed a milestone-based execution approach and was completed within the 30–35 day delivery window.

4. Resulting Benefits

• Training efficiency improved by 42%, as sessions became more engaging and required fewer manual interventions.
• Safety trainers reported a 50% reduction in repeated instruction needs, allowing them to focus on risk audits and behavioral coaching.
• Post-training assessments revealed a 61% increase in hazard recall, particularly for high-risk machine zones.
• The dual voiceover feature helped reach over 90% of the multilingual workforce, making the message universally understood.

This project highlights CORE EHS’s ability to adapt safety animation to both corporate standards and site-level realities. With smart integration of visual storytelling and multilingual access, we helped ITC Kapurthala enhance safety culture and operational consistency.

PREVIOUS PROJECT

NEXT PROJECT