Customized Safety Animation on Line of Fire Hazards for a Global Pharma Giant 

Published on 25 November, 2025

Customized Safety Animation on Line of Fire Hazards for a Global Pharma Giant

1. The Premise

Dr. Reddy’s Laboratories Ltd., a world-renowned pharmaceutical company, maintains a high standard for workplace safety across all its manufacturing and R&D locations. With a significant focus on behavior-based safety training, the EHS team at Dr. Reddy’s identified a need for targeted safety animation content focused on “Line of Fire” hazards.

To support this initiative, they partnered with CORE EHS to develop a visually compelling, scenario-based animation that would enhance awareness and behavioral alignment among plant personnel.

2. The Challenges

Despite Dr. Reddy’s extensive safety training infrastructure, they faced a gap when it came to communicating critical but often overlooked hazards like Line of Fire events, particularly during routine operations.

Key challenges included:

• Employees often underestimated or misunderstood Line of Fire scenarios, leading to unsafe behaviors.
• Existing training content was generic and lacked real-world relatability, resulting in lower engagement and retention.
• Internal data showed that 28% of minor incidents over the last 6 months were linked to Line of Fire exposures—either due to moving machinery, dropped objects, or sudden releases of energy.
• The EHS team needed a bite-sized, scenario-focused visual asset to address these behavior-based gaps.

3. The Solution

CORE EHS developed a custom animated safety video on “Line of Fire” hazards, under a purchase order valued at ₹49,000 + 18% GST (₹57,820 total).

Key Deliverables:

• Fully customized animation (~2–3 minutes) showcasing real-world industrial scenarios involving Line of Fire risks.
• Designed using 3D visuals and professional scripting, targeted at plant-level employees, contract workers, and maintenance teams.
• Included best practice visuals, such as:
  • Hand injury risks during manual cleaning
  • Struck-by scenarios in assembly zones
  • Proper positioning during equipment startup
• Delivered in high-resolution .mp4 format for loop-based induction and toolbox talks.

CORE EHS worked in close coordination with Dr. Reddy’s safety stakeholders to script realistic and relatable scenes, ensuring maximum operational relevance.

4. Resulting Benefits

Even with a short runtime, the focused animation resulted in significant gains in safety awareness:

• Behavioral compliance during audits improved by 39% in departments where the animation was included in toolbox sessions.
• Incident frequency linked to Line of Fire dropped by 31% within 45 days of deployment.
• Feedback showed that over 87% of employees found the video “clear, relatable, and easy to remember.”
• The animation is now being considered as a permanent module for onboarding and monthly EHS refreshers at multiple Dr. Reddy’s sites.

This case illustrates the high impact of micro-learning animations, especially when built on specific, real-world risk scenarios and backed by expert storytelling.

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