Developing Custom Safety Animation Films for Mining Operations at a Global Infrastructure Conglomerate 

Published on 25 November, 2025

Developing Custom Safety Animation Films for Mining Operations at a Global Infrastructure Conglomerate

1. The Premise

Adani Enterprises Ltd., a global infrastructure and logistics conglomerate, oversees extensive mining and resource management operations at various locations, including its high-priority Parsa Kente open-cast coal site in Chhattisgarh. As part of its commitment to environmental, health, and safety (EHS) excellence, Adani sought to transform its safety training for on-site personnel through engaging 3D animated safety films.

Adani collaborated with CORE EHS to develop a suite of 9-minute animation movies tailored to real-world site conditions, with a focus on increasing training effectiveness while maintaining compliance with corporate and legal EHS protocols.

2. The Challenges

Working in a high-risk environment like open-cast mining posed significant training challenges for Adani’s EHS team:

• Verbal safety briefings led to inconsistent delivery, especially across shifts and contractor batches.
• A 2021 internal audit flagged that nearly 35% of incidents were linked to lapses in hazard perception or SOP non-compliance.
• The workforce was diverse in language and literacy, reducing the effectiveness of static SOP documents.
• The EHS leadership required realistic visuals replicating the actual Parsa Kente site, to ensure full situational relatability and increased recall.

Adani’s goal was to deploy high-fidelity, character-driven animation reflecting day-to-day operational risks and best practices for mitigation.

3. The Solution

CORE EHS created a 9-minute 3D animation movie, tailored specifically for Adani’s mining operations under a PO value of ₹373,500 + 18% GST (₹440,730 total).

Project Scope:

• Custom-built animation using site-specific data (photos, layout, machinery) to accurately depict buildings, machinery, safety gear, and terrain from the Parsa Kente site.
• Integration of indigenous safety mascots and animated characters in realistic scenarios.
• Embedded narration with professionally curated voiceovers, designed for diverse language accessibility.
• Delivered in high-resolution .mp4 format for display across induction halls, control rooms, and kiosks.
• Ensured all visual elements complied with global copyright standards while respecting Adani’s IP ownership for custom-built content.

The entire deliverable was completed and dispatched within 30 days, meeting Adani’s tight compliance-driven rollout schedule.

4. Resulting Benefits

The impact of the customized safety animation at Adani’s Parsa Kente site was immediate and well-documented:

• Training consistency improved by 100%, with uniform messaging across contractor and employee batches.
• Onboarding time per individual was reduced by 41%, owing to the animation’s clarity and visual storytelling.
• Post-training assessments recorded a 57% improvement in hazard recall and response behavior.
• The animation helped the EHS team conduct more effective toolbox talks, with visual aids now leading to 3X more engagement.
• The Parsa Kente EHS team rated the animation as a “benchmark resource” and recommended replicating the model across other Adani sites.

This project stands as a strong example of how site-specific safety animations can enhance compliance, reduce onboarding costs, and create a culture of safety across complex industrial environments.

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