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LANXESS India – Safety Animation Module for Incident Investigation 

LANXESS, a global leader in specialty chemicals, sought to modernize its incident investigation training through engaging, interactive animation.

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Case Details
Clients: Pixel Art Company
Start Day: 13/01/2024
Tags: Animation
Project Duration: 9 Month
Client Website: Pixelartteams.com

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Published on 25 November, 2025
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LANXESS India – Safety Animation Module for Incident Investigation

Client: LANXESS India Private Limited
Service: PU Module – Safety Animation for Incident Investigation & Prevention
Website: https://coreehs.com/safety-animation/
Order Value: ₹8,46,300
PO No.: 312240805
Delivery Period: 60 Days from PO Date
Project Timeline: December 2021 – February 2022

Objective

LANXESS, a global leader in specialty chemicals, sought to modernize its incident investigation training through engaging, interactive animation. The goal was to develop a PU-based animated learning module that not only clarified investigative procedures but also proactively supported accident prevention across their industrial sites.

Challenges

  • Present technical HSE content in a visually engaging manner.
  • Ensure the module aligned with LANXESS’s global safety and compliance protocols.
  • Deliver multilingual capabilities for broader workforce understanding.
  • Accommodate client-specific data privacy and compliance requirements.

Solution Implemented

Ask-EHS (Core EHS) developed a customized, modular safety animation PU module that translated real-world incident investigation workflows into dynamic visuals, supported by voiceovers and graphical reenactments. Key services included:

  • Concept Development (₹5.11 Lakhs): Crafting storyboards based on actual incidents.
  • Language Adaptation (₹1.67 Lakhs each): Additional versions to support multilingual learning.
  • Delivery Format: SCORM-compliant output for LMS compatibility.
  • Instructional Design: Layered interactivity with checkpoints for knowledge validation.

Impact

  • Enhanced Engagement: LANXESS reported a 40% increase in employee interaction with safety modules compared to previous formats.
  • Knowledge Retention: Internal assessments showed a 32% improvement in retention of investigation steps post-animation deployment.
  • Cross-Language Accessibility: With language localization, comprehension increased by over 50% among non-English-speaking personnel.
  • Time Efficiency: Training duration was reduced by 25% without compromising on learning depth.

Conclusion

This tailored animation project became a cornerstone in LANXESS India’s push towards digital transformation in safety training. The project demonstrates how leveraging visual communication can significantly improve the effectiveness of traditional HSE modules, especially in high-stakes industrial environments.

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