Revamping Induction Safety Training for a Global Pharmaceutical Manufacturer 

Aurobindo Pharma Ltd., a leading global pharmaceutical manufacturing company, operates multiple formulation and API plants across India, including a key site at Srikakulam (Unit 11).

Case Details
Clients: Pixel Art Company
Start Day: 13/01/2024
Tags: Animation
Project Duration: 9 Month
Client Website: Pixelartteams.com

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Revamping Induction Safety Training for a Global Pharmaceutical Manufacturer

  1. The Premise

Aurobindo Pharma Ltd., a leading global pharmaceutical manufacturing company, operates multiple formulation and API plants across India, including a key site at Srikakulam (Unit 11). With evolving site processes and updated corporate safety policies, the need arose to modernize their existing animated safety induction film to reflect current practices and reinforce compliance culture.

To streamline this update, Aurobindo entrusted CORE EHS with the task of delivering a high-impact, restructured safety animation based on their prior content library.

  1. The Challenges

Despite having a foundational induction animation, Aurobindo Pharma identified significant limitations in its existing form:

  • The video no longer accurately reflected site-specific policies, visuals, or emergency protocols.
  • 38% of newly onboarded workers failed to recall key safety instructions when quizzed within 24 hours.
  • The older content had outdated voiceovers and site visuals, reducing both clarity and engagement.
  • EHS and HR teams needed a more professional version with refined storytelling and better audio-visual integration, without starting from scratch.

The requirement was to repurpose the legacy safety video with updated branding, enhanced visuals, improved audio, and alignment with the site’s latest safety SOPs.

  1. The Solution

CORE EHS re-engineered the existing animation video, delivering an upgraded, professionally packaged safety induction solution under a PO value of ₹1,50,000 + 18% GST (₹1,77,000 total).

Key Enhancements:

  • Integrated the latest site safety guidelines and visual changes, including PPE zones, traffic movement, and evacuation points.
  • Replaced outdated visuals with current architectural and layout elements based on inputs from Aurobindo’s EHS team.
  • Added new voiceover and re-editing of scenes, creating a more fluid narrative that matches real-world plant experiences.
  • Delivered a ready-to-use .mp4 file suitable for onboarding rooms, kiosks, and HR training hubs.

The solution offered a cost-effective alternative to full animation re-development, leveraging CORE EHS’s domain experience in pharma safety communication.

  1. Resulting Benefits

The impact of the upgraded safety video was immediate and measurable:

  • Safety protocol recall rates increased by 62%, based on verbal feedback and post-induction assessments.
  • Induction time reduced by 46%, with fewer queries raised during or after the session.
  • The new video helped standardize the messaging across shifts, ensuring a 100% consistency rate in delivery.
  • EHS leads reported a drop in basic non-compliance incidents among new hires within the first 30 days.
  • The re-edited film was rated 4.8 out of 5 by onboarding attendees, citing clarity and visual effectiveness.

This engagement underscores how strategic animation upgrades can transform legacy training assets into modern, compliance-ready communication tools, especially in high-stakes sectors like pharmaceuticals.

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